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@ the Farmers’ Market: Alex Weiser

Mon Apr 27, 2009

Alex Weiser at the Hungry Cat. Photo by Foodwoolf.

The first time I ever saw a crosne, the grubby looking Chinese tuber known for its crunchy, earthy-sweet flavor, was at the Weiser Family Farm stand at the Santa Monica Farmers’ Market. I bought a bag full, along with sunchokes, from a golden-faced man in a wide-brimmed hat whose smile radiated like sunshine on stainless. I met him again, months later, in the same wide-brimmed hat, crunching through Purple Haze carrots at the Hollywood Farmers’ Market, and finally introduced myself. Since 1982, Alex Weiser’s friendly face has been working the area farmers’ markets, his face as familiar as the parsnips, potatoes and sprouting broccoli he talks about enthusiastically with local chefs and foodies.

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